If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. The offering is by prospectus only. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. When our franchisees are successful, the brand is successful. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Charles Watson, CEO Corporate Address . Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Players MAY win multiple prizes in a. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Charles Watson serves as CEO for Tropical Smoothie Cafe. So I think a great franchisee base, and products and innovation that people want. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. [email protected]), which is being used by 23.3% of Tropical Smoothie Cafe work email addresses. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Total investment for a new cafe opening ranges between $246,500 and $580,500. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Mr. Watson was appointed the CEO position of Tropical Smoothie Cafe in December 2018. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. I have a little bit sweeter palate. So were a brand thats going to be close to pushing a 3:1 investment ratio. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. He is a general assignment reporter and has covered a range . Your results may differ. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Atlanta, GA. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. final four 2022 euroleague tickets. Unresolved: Release in which this issue/RFE will be addressed. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. CEO Charles Watson, . Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Atlanta, GA 30338 1117 Perimeter Center West, Suite W200 Occhiogrosso: How is taking the reins of an existing company different than being part of a startup or a founder? It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. And so I dont know. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Passion and brand vision continue to guide the way. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Right next to that is our relationship with our Franchise Owners. So thats what we call Inspiring Better. Costs can vary by location and the average cost is $370,000. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Although I did not want to focus on COVID-19 in this interview, it is difficult to ignore its impact on the restaurant community as well as franchisees in general. By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. In conclusion, I believe the growth of Tropical Smoothie Cafe over the last two years demonstrates Mr. Watson's steady leadership and a clear understanding of building on the momentum that has made the brand a leader in its category. 1117 Perimeter Center West, Suite W200 In July 2018, I was named interim CEO, and then permanent in December 2018.". Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . I try to pass along that spirit and advice to others. Charles Watson has been the CEO since . Watson:"We were in a good place! Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. "I've been with Tropical Smoothie since 2010 and was [first] our vice president of franchise development," he told Mashed. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Chipotle chicken flatbread. So we dont have any specific development goals associated, i.e. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Are there misconceptions about smoothies you want cleared up? In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Vice President Franchise Development. I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . I may have been, in fact, the person responsible for awarding them a franchise! A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. What is the all-time best-selling smoothie the chain offers? I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. TropicalSmoothie.com. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . Thats our limited-time offer. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. As a restaurant executive, hospitality should be in your blood. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. My job is to serve them. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. 770-580-2333 Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Franchising offers multiple benefits to a business as a whole. I lean into that so that our employees can feel good about what they do.. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. And I dont think enough people know that you can go off script to substitute or to take out, etc. NET WORTH * LIQUID CAPITAL/CASH . The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." That ultimately is our vision for Tropical Smoothie Cafe. For me, my entrepreneurial passion really came from my parents. And so the way that they impact the communities where they operate is a really big part. Here's how CEO Charles Watson did it. . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Oh gosh. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. You may opt-out by. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. And was one in place already? In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. It is, however, still a hefty financial investment. I dont believe that the people side of our business is dead.. charles watson tropical smoothie net worth The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. ", Charles Watson was named CEO in December 2018. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Watson discusses how and why the brand has seen a Q3 same-store sales jump of 19.5% during the pandemic Tropical Smoothie Cafe on franchisee success during COVID-19 | Nation's Restaurant News Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Tropical Smoothie Cafe's Profile, Revenue and Employees. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Jul. Not the Charles Watson you were looking for? . Call now and speak to a franchise development leader. And is there a smoothie that you wish to see added to the menu in the future? Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. The offering is by prospectus only. And it has also driven franchise development and growth, so more units coming out. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the execution of the brand's Inspire Better mission. Join our Franchise Family. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. So whats your own personal favorite smoothie? The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. What is the mission and goal of the company over the next few years? It is, however, a "darn good chaser," he said and . He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. This process only helps our individual franchisees and their bottom line, respectively.". *. Tropical Smoothie Caf is a Georgia LLC organized on June 25, 2012. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. His goal is to achieve $1 billion in sales and 1,500+ cafes by 2023. . We want to capture both the head and the heart of our consumers. 1117 Perimeter Center West, Suite W200 Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Your results may differ. . We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Nobody knew what was going to happen. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by But its the freshness. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. Tropical Smoothie is a Georgia-based company that owns and operates a chain of restaurants serving smoothies, sandwiches, wraps, salads and soups. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. We find that real fruits, veggies, and juices just taste better.". This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. . The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership. Saturday 31st December 2022 (New Year's Eve) 10:00pm til 4:00am. What sets your smoothies apart from smoothies from competitors? Or the Hummus Veggie Wrap? Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. The reality is the Left Coast, the West coast, Oregon, California, and Washington. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Its the high quality ingredients. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Here are some highlights of their conversation about his franchise business. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Yes, we have some great products on our menu that weve crafted, but you can go off script. Its getting involved in the local community. See where were looking to grow to meet the incredible demand. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? TropicalSmoothie.com. Mark serves on the board of the Institute of Certified Franchise Executives. charles watson tropical smoothie net worth. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". "I wanted to further instill a franchisee-first mentality.
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