Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. September 10, 2020 at 1:56 pm ET. Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. YouTube, Twitch, Twitter, & Instagram Statistics - SocialBlade.com Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said. This article looks at several of the reasons why NASCAR is losing fans. In response to its rapidly growing popularity nationwide, NASCAR moved away from the Southeast fans who brought the sport to the dance, and began holding races in places like Vegas, Chicago and Los Angeles. It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Photo credit: wjarrettc on Visual hunt / CC BY As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. Posted on June 1, 2022 by . $1,000 BetMGM Promo Arizona vs UCLA on ESPN, Promos We then plotted the data on a map to help to visualize the most popular regions across the country. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. It was, but even that wasnt the point. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. The graph below shows drivers' average 2022 finishes at intermediate tracks in yellow. Statistics for NASCAR indicate that 63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022. NASCAR 75. Sundays race at Auto Club is also down from the second race of the 2021 season. The biggest challenge is how to select the most effective type of chart for your task. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. That's the first time in a decade that that has happened, Hebrst said. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Figures in USD $6200M for a 5-year period, so for the 2023 season this is USD $1240M for the League, $124M per team, $16.7M per match) Note that this is only the revenue from the sale of media rights to broadcasters. The Old North State is probably the the first place most people think of when they think of NASCAR. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. June 16, 2022. WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID There was massive progress in viewership all around and there are many factors that might be going into it. It may leave behind fans stuck in the past. NASCAR on TV. Not only in the business world, but in all sports as well. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports Updated Nov 8, 2022 at 12:58pm. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. About NASCAR. Certain segments of fans, and media, began to cry that sky was falling. The exception to the rule would be the Daytona 500, Richard Petty, and, thanks to a cameo in "The Dukes Of Hazzard," Cale Yarbrough. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. I also think it's healthy just in terms of the interest. Im not sure why people would think this, although Id actually had some heated debates with Tom Bowles at the Frontstretch about it. Jim, 65, and Lanette, 63, said they were disgusted by some of NASCARs decisions in a five-month period starting in September 2013. Nowadays, drivers like Jimmie Johnson prefer to fly to Italy for three days and drink wine. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited March 04, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. Its certainly healthy in terms of eyeballs, Hebrst said. Accessed March 04, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation. It makes a world of difference watching on TV. NASCAR possessed one of the greatest dynasties in the history of sports during Jimmies reign. NASCAR has been around for a longer time; it attracts a bigger audience, has more races, a longer season, and is more popular internationally than IndyCar. Opinions expressed by Forbes Contributors are their own. But NASCAR's popularity and success didn't happen overnight. The analysis of the popular media depends upon understanding the popularity and de mand for NASCAR and to the structure and history of the sport. There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. So more people are tuned into Amazon prime or Netflix For example, a bar graph or chart is used to display numerical data that is independent of one another. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Access to this and all other statistics on 80,000 topics from, Show sources information The 2021 campaign includes six road course races, a dirt race at Bristol (! I can also dispute other reasons for it that I see being offered today. NASCAR is the second biggest motorsport in the world after Formula 1. That would have a big effect on viewership overall. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. NASCAR is clearly falling behind other motorsports in a new era of television. Tiger Woods was great for golf. But the initial Chase, an artificial and contrived points reset, was despised by fans. Still with me? However, like Johnsons dominance, I doubt that this would have been as much of a problem were it not for other factors that were far more damaging. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 117656-1, They are now just one part of a bigger picture: one pixel of a screenshot. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. And then, in 1979, came flag-to-flag TV coverage of the Daytona 500 and other NASCAR Cup races. The future of IndyCar seems to be brighter when it comes to younger people. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Photo credit: Zach Catanzareti Photo on VisualHunt.com / CC BY-SA These Are The Reasons Why NASCAR Is Losing Fans, "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol, colorful beginnings to what is now a billion-dollar sporting event, 15 Abandoned And Forgotten NASCAR Race Tracks, 15 Rules Every NASCAR Employee Has To Follow, 10 NASCAR Drivers With The Most Wins (& How Much They Won). That metric is down 16% over the last 24 months. We are committed to The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. You need at least a Starter Account to use this feature. Related:15 Abandoned And Forgotten NASCAR Race Tracks. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Available to download in PNG, PDF, XLS format, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. To use individual functions (e.g., mark statistics as favourites, set Okay, there are people who will argue that other things were responsible. (Photo by AaronP/Bauer-Griffin/GC Images). Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. In contrast, basketball has incredible athletes and non-stop action. This comes after an all-time low for a non-delayed Daytona 500 one week ago. Digital and social consumption is as important now, as it's ever been; probably more important now than it's ever been, he said. Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. They are the only one of the Big 3 Motorsports that still have this happen. NASCAR Cup Feb 27, 2023 . For all the latest tips, predictions and special offers directly into your inbox once a week. Photo credit: Zach Catanzareti Photo on Best Running / CC BY Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. NASCAR has lost interest in us.. As a Premium user you get access to background information and details about the release of this statistic. Back in the 90s (and 70s and 80s), NASCAR was relevant only to one corner of the USA. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery I hope so. Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. Originally, these were in fact stock cars. Along with that came an all-important metric: the Nielsen ratings. Getty Chase Elliott receives the Most Popular Driver Award. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. They were passionately loyal fans who, even when they werent on the road, parked themselves in front of the television for every practice and qualifying session. Use Ask Statista Research Service. ), and a race at the concrete venue of Nashville for the first time. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. moving much higher in any Top 20 list. The time has come for NASCAR fans to make their voices heard. It was during this timethat "Bootleggers"- those whoproduce anddeliver prohibited whiskey/alcohol also had modified delivery cars that were fast enough to be able to evade, outrun and escape law enforcement should they be spotted. Usually, ratings tend to drop through the first couple of events due to . The franchise system has made NASCAR a closed shop. Ill start with a few things that I dont believe caused the decline of NASCAR, then Ill share what I think really did. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). Profit from the additional features of your individual account. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Along with that came an all-important metric: the Nielsen ratings. Average finishing positions from 2017-2021 are blue.
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